Strategy Sets FC Cincinnati Apart

In the eight short months leading up to FCC’s inaugural home match on April 9th, the team had sold “north of 4,000” season tickets (with rumblings and rumors that they were one of the top-selling teams in their league). By FCC’s second home match, Cincinnatians packed the stands at Nippert Stadium with a record setting 20,000-fan turnout.

Can Your Product Deliver Your Purpose?

For the last seven years, Coca-Cola has focused on their “Open Happiness” marketing campaign. Beginning this year, their new CMO, Marcos de Quinto, wants to steer the corporation in a different strategic direction: product-centric advertising. Ultimately, Coke wants to improve sales and believes that product-focused advertising is the way to do that. But are they moving away from purpose-driven marketing …