Whether you’re a startup, a successful small business or any business for that matter, you probably developed a mission and/or vision for your company. You certainly identified a consumer problem and then developed a solution to that problem. However, does your brand have a purpose? Are you delivering and communicating that purpose?
Most people think decisions can be influenced by logic, reason, and a solid argument… but that’s not actually the case. Emotions are important when it comes to decisions. Basically humans. In studies done by Antonio Damasio, people with injuries to the emotional centers of their brains couldn’t readily make decisions. Not even between a black and a blue pen.
Is content really king? Should you focus more of your budget and resources producing lots of content? Many individuals misinterpret content marketing strategy as “more is better,” and directly associate content marketing with producing original content for blogs and social media. There are a few things we should make clear before we dive in: