Whether you’re a startup, a successful small business or any business for that matter, you probably developed a mission and/or vision for your company. You certainly identified a consumer problem and then developed a solution to that problem. However, does your brand have a purpose? Are you delivering and communicating that purpose?
Is content really king? Should you focus more of your budget and resources producing lots of content? Many individuals misinterpret content marketing strategy as “more is better,” and directly associate content marketing with producing original content for blogs and social media. There are a few things we should make clear before we dive in:
In the eight short months leading up to FCC’s inaugural home match on April 9th, the team had sold “north of 4,000” season tickets (with rumblings and rumors that they were one of the top-selling teams in their league). By FCC’s second home match, Cincinnatians packed the stands at Nippert Stadium with a record setting 20,000-fan turnout.